SDMS's core purpose is to enhance the art and science of medicine by advancing medical sonography. As an SDMS member you will join an exclusive network of over 28,000 sonographers and sonography students.
The SDMS provides opportunities to earn and offer continuing medical education (CME). We also have educational resources for the sonography community.
The SDMS offers resources for the sonography industry.
The SDMS supports credentialing for sonographers and provides representation on legislative and regulatory issues that affect the sonography profession.
Formed in 2009, the SDMS Foundation is a nonprofit charitable organization affiliated with the SDMS. The SDMS Foundation fosters professional learning and excellence by working to improve the field of diagnostic medical sonography.
The SDMS provides various products for the sonography community.
The Society of Diagnostic Medical Sonography (SDMS) is a professional membership organization founded in 1970 to promote, advance, and educate its members and the medical community in the science of diagnostic medical sonography. The SDMS is the largest association of sonographers and sonography students in the world.
Richard (Richie) Palma, BS, ACS, RCCS, RCS, RDCS, FACVP, FSDMS, FASE, is the founder, director, and clinical coordinator of Duke’s Cardiac Ultrasound Certificate Program and recipient of the 2021 Duke School of Medicine Cardiology Teaching Award and the 2011 SDMS Distinguished Educator Award. In 2022, he was appointed Hospital/VA-Based Educational Institution Commissioner for the Commission on Accreditation of Allied Health Education Programs (CAAHEP). A month later, he was invited to join the CAAHEP Board of Directors as a director. Richie also serves on the Board of Directors for the Society of Diagnostic Medical Sonography (SDMS) and the SDMS Foundation (2021-2025). He is an assiduous contributor to the sonography profession as educator, author, and program developer; he speaks on sonography and echocardiography nationally and internationally. His newest book, published in the fall of 2022, is Congenital Echocardiographers Pocket Reference. This volume, as well as the fifth edition of Echocardiographer’s Pocket Reference, are definitive references for today's echocardiography sonographers and students. In the latter book, Richie optimized content through the addition of videos, color, and four new chapters. He is honored to succeed Sid Edelman, an iconic Sonography Principles and Instrumentation (SPI) physics instructor, at ESP Ultrasound. Richie is a national speaker for Philips and Lantheus Medical Imaging and a Fellow of the SDMS, the American Society of Echocardiography, and the Alliance of Cardiovascular Professionals. Richie, who was among the first to achieve Advanced Cardiac Sonographer (ACS) certification in the United States, has worked in sonography since 1990.
Say yes to opportunities and follow through
Richie encourages sonographers and sonography students to “always say yes” when opportunity comes. “Do it whether or not you think you will like it,” he says, because living outside your comfort zone can expand your concept of your interests and capabilities. His CV or curriculum vitae (Latin for “course of life”) shows that Richie follows his own advice. It is 28 tightly woven pages describing his education, professional experience and activities, teaching, publications, certifications, national chairmanships, professional memberships, academic appointments, and lectures.
He has learned that one opportunity opens doors to the next one. Participating with a team to publish echocardiography guidelines led to national speaking opportunities. Other volunteer involvement led to a chance to author a leading sonography text. Teaching medical school Fellows led to learning how to move from lead sonographer to becoming the developer of a nationally esteemed cardiac ultrasound teaching program. Kerry Weinberg, PhD, RDMS, RDCS, a former student of his at NYU, taught Richie how to design sonography programs to win accreditation, based on a sonography school she established.
Create your legacy
Richie began forming his ideas of leadership when he was captain of his college track team at Northeastern University. Later, in his career, he set his goals high, surrounded himself with smart people, and learned continuously. Mentors have taught him, and he mentors others. Teaching, he says, is his best means to pass on knowledge to the next generation and leave a legacy.
You can quickly break the ice with Richie if you say “Yo-Yo-Ma,” and know the story behind it.
Walking the quad at Harvard University, where he was a student, Richie saw another student playing cello. He asked his name. What he was told sounded like a “silly name” to him, so he crowed, “YO-YO MA” again and again. “I was a wise guy then,” Richie says today. The cellist was nothing but gracious and, 45 years later, he is world-renowned cellist Yo-Yo Ma.
Work is done, what are you doing?
Golf, spending time with young identical-twin grandsons, and working out. Richie was a world-class track and field athlete. In the 1980s, he was ranked seventh in the world in the long jump and narrowly missed a spot on the 1988 U.S. Olympic team for the XXIV Olympiad in Seoul, South Korea.
From Cardiovascular Credentialing International (CCI)
From the American Registry for Diagnostic Medical Sonography (ARDMS)
Voluntarism for the SDMS and/or the SDMS Foundation
Executive, Director, Board Liaison, and Board Representative Roles
Task Forces, Committees, and Work Groups
Other Voluntarism in the Sonography Community
Selected Volunteer Roles for the American Society of Echocardiography
Selected Volunteer Roles for Cardiac Credentialing International
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