PERFORMANCE & METRICS
Reporting:
At the conclusion of the advertising campaign, SDMS will provide a performance report summarizing key engagement metrics. This report is designed to give advertisers clear insight into the reach and effectiveness of their advertisement. Metrics are provided post-campaign to help advertisers evaluate return on investment (ROI) and inform future advertising decisions.
Reported Metrics include:
PAGE VIEWS: Total number of times the page or advertisement placement was viewed.
USERS: Number of unique users who accessed the content.
CLICKS: Total number of clicks on the advertisement or linked call-to-action.
Performance data will be compiled using SDMS analytics tools and shared with the advertiser following the completion of the advertising period.
ADVERTISING POLICY COMPLIANCE
All advertisements are subject to review and approval by the Society of Diagnostic Medical Sonography (SDMS) and must comply with the SDMS Advertising Policy.
SDMS reserves the right to decline advertisements from organizations, or individuals whose products,
services, events, or promotional efforts are deemed inconsistent with the SDMS’ mission, policies, or strategic
interests.
SDMS also retains the discretion to reject advertisements that could create conflicts of interest or compete
with SDMS offerings.
Approval of an advertisement does not imply endorsement or affiliation with the SDMS or the Journal of
Diagnostic Medical Sonography (JDMS). Advertisers may not use the SDMS name, logo, or related branding
without written permission.
All advertising materials are reviewed to ensure compliance with the following:
- Proper and professional use of sonography terminology
- Absence of false or misleading information
- Adherence to Health Insurance Portability and Accountability Act (HIPAA) and ethical standards
Review the SDMS Advertising Policy for additional guidance.